Fantasy Football Hub

Background

Fantasy Football Hub is a fantasy football platform that provides data-driven insights, tools, and premium content for fantasy football players.

Working within a highly competitive sports media space, the brand needed engaging marketing visuals capable of capturing attention quickly, improving click-through rates, and converting more users into paying subscribers across multiple digital channels.

I worked on the visual design side of the platform’s marketing ecosystem, helping create assets for campaigns, content marketing, social media, and video content.

The Approach

My approach focused on combining high-energy sports storytelling with conversion-oriented design principles.

I conceptualized and executed marketing visuals tailored for different audience touchpoints, ensuring consistency while optimizing for engagement and performance.

For promotional campaigns like Black Friday and Christmas, I designed bold ad creatives and promotional assets that emphasized urgency, clarity, and offer visibility to improve campaign performance.

I also created blog feature images, YouTube thumbnails, video overlays, and social media graphics designed to increase discoverability, improve viewer engagement, and strengthen the platform’s visual identity across channels.

The work contributed to:

• Nearly 100% growth in click-through rate and paying subscribers within 8 months
• Approximately 50% increase in sales during Black Friday and Christmas campaigns
• Improved engagement across blog content, social media, and YouTube assets

Deliverables

Marketing campaign visuals
Paid advertising creatives
Seasonal promotional assets
Blog feature images
Social media graphics
YouTube thumbnails
Video overlays
Conversion-focused digital marketing designs